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Course description

Title of the Teaching Unit

Fundamentals of Marketing

Code of the Teaching Unit

11UGE50

Academic year

2024 - 2025

Cycle

Number of credits

3

Number of hours

30

Quarter

1

Weighting

Site

Montgomery

Teaching language

English

Teacher in charge

Ghesquiere Natacha

Objectives and contribution to the program

Prerequisites and corequisites

Content

Teaching methods

Assessment method

References